SMS policy

Elderflower Reminders — a recurring reminder text-message program operated by Elderflower.

A subscriber (typically an adult child) sets up short daily reminders for a family member (typically an elderly parent): the wording, the times of day, and the days of the week. Elderflower sends those reminders by SMS to the family member’s mobile number on that schedule.

Messages are personal, non-marketing, and non-promotional. A typical message reads: “Good morning, Margaret 💛 Time for your morning vitamins. Sarah says hi!” The recipient is never asked to reply, and no reply is required for the program to continue.

• To the recipient: typically 1–3 messages per day, depending on the reminders the subscriber has set up. Message frequency varies.
• To the subscriber: occasional service notices only — for example, an account or billing notice, or a warning that several reminders in a row could not be delivered to the recipient’s handset.
• We do not send marketing or promotional messages to either party.

Elderflower does not charge per message; the messages are included in the subscription. However, message and data rates may apply from the recipient’s or subscriber’s own mobile carrier, according to their plan.

Because the person who pays is not the person who receives the messages, permission is collected twice — and the second one is the one that counts.

• The subscriber signs up on our website, enters the recipient’s mobile number, and ticks a separate, optional checkbox — unchecked by default — confirming that the recipient has personally agreed to receive recurring reminder texts from Elderflower.
• After the subscriber confirms permission, Elderflower sends an initial message asking the recipient to confirm. The subscriber may request one resend.
• No reminder, welcome message, or contact card is sent until the recipient replies YES from their own handset. If they do not reply, recurring reminders do not start. One requested confirmation resend is possible.
• After they reply YES, we send a welcome message and a contact card they can save, and the scheduled reminders begin at the next slot they are due.

An example confirmation message reads:

Hi Margaret! Your daughter Sarah set up gentle daily reminders for you with Elderflower (about 1-3 texts a day). Reply YES to start, STOP to cancel, HELP for help. Msg&data rates may apply.

The names in that message are the ones the subscriber entered. We record the timestamp of the subscriber’s confirmation and the timestamp and message identifier of the recipient’s YES, and we keep both as proof of consent.

The recipient may reply STOP to any message at any time. Future reminders stop once the request reaches us and is processed. A message already with the carrier may still arrive. The carrier may send an opt-out confirmation. STOPALL, UNSUBSCRIBE, CANCEL, END and QUIT work the same way.

To start again, they may reply START. The subscriber can also pause reminders from the Elderflower dashboard. Pausing or opting out of texts does not cancel billing; cancel renewal separately through the billing portal.

Replying HELP to any message returns support information immediately:

Elderflower Reminders: daily reminder texts set up for you by your family. Reply STOP to cancel. Msg&data rates may apply. Help: hello@elderflowerapp.co

Help is also available any time by email at hello@elderflowerapp.co.

If the recipient sends any message other than YES, STOP, START or HELP, they receive one warm automatic acknowledgement letting them know this number only sends reminders, and suggesting they call their family directly. Nobody is alerted, the subscriber is not notified, and no software analyses what they wrote.

Messages travel over mobile networks that Elderflower does not control. Delivery may be delayed, blocked, or filtered. Carriers are not liable for delayed or undelivered messages.

Where a carrier reports a delivery receipt, we show it to the subscriber. A delivery receipt confirms the message reached the recipient’s handset — it does not confirm that they read it or acted on it, and we never describe it as if it did.

We collect only what the program needs: the recipient’s name and mobile number, the reminder wording, the schedule, and delivery status. We do not sell or share your or your parent’s phone number or opt-in data with third parties for marketing purposes. Full details are in our privacy policy.